About Billabong
Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel and Tigerlily brands.
The company has in the range of 1750 staff worldwide and its shares are publicly listed on the Australian Stock Exchange.
Billabong International's values remain consistent with its foundation objectives, which include a commitment to brand protection and enhancement, the manufacture of design-relevant and functional products, marketing in the core boardsports channels, the professional development of staff and ongoing customer service and relationships.
Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 8000 doors worldwide. Products are distributed through specialised boardsports retailers and through the Company's own branded retail outlets.
The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand and Brazil.
The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events. |